Helping an invisible solution Be seen in the market

The makers of HoldTight 102 — a revolutionary salt remover used in surface prep — had a problem. The people who used their product loved it, but the power of word-of-mouth had run its course, and their lack of digital presence was making an impact on their growth, creating room for inferior competing products to steal market share.

Our client needed more than just a website, they needed a system for communicating their product’s value and memorable positioning to build their brand equity with consumers.

In conjunction with the creation of their website, I worked directly with the client to devise product KSPs, taglines, industry-specific value propositions, and more.

One Product, four core markets

As part of the content development process, I worked with our client to develop personas for each of their four main markets, creating separate messaging strategies that address the unique pain points and purchase motivators for each audience.

Since the launch of their new brand and website, HoldTight has grown remarkably and has launched a variety of new products to satisfy growing demand from their target audiences. HoldTight has also earned some media attention from industry publications and even podcasts.